UPDATED EFFECTIVE DATE - MAY 16, 2018
1. Information We Collect
We collect “Personal Information” and “Non-Personal Information.”
When you purchase something from our store, we collect the personal information you provide in order to safely and efficiently process your order. We only collect personal information about you that we consider necessary for achieving this purpose.
“Personal Information" includes information that directly identifies you as an individual, such as (i) Name, (ii) Mailing Address (including billing and shipping addresses), (iii) Telephone Number, (iv) Email Address, (v) Gender, (vi) Credit and Debit Card Number, (vii) Banking Information, such as Account and Routing Numbers, (viii) Passwords and Reminder Questions and Answers, (ix) Purchase History, and (x) Body Type, Height, Bust, and Size.
WWU collects Personal Information when you participate in various opportunities that we provide, for example: (i) When you order the Services, gift cards or make a request, (ii) When you register your purchase of the Services or your account and when you update your account information, (iii) When you register for Services or other communications through the Site, (iv) When you participate in a contest, promotion, sweepstakes, rewards program, customer group, survey, or other promotion, (v) When you participate in a blog, forum, or interact with WWU using social media or other electronic or digital communications, (vi) When we conduct market research, meet you at a trade show, or other events, (vii) When you apply for a job with WWU.
NON-PERSONAL INFORMATIONNon-Personal Information We Collect
"Non-Personal Information" is any information that does not reveal your specific identity, such as: (i) Browser information, (ii) Information collected through cookies, pixel tags and other technologies, (iii) Demographic information and other information provided by you, (iv) Aggregated information, and (v) Preferences concerning how you receive information.
We automatically track this information based on your behavior on the Website. We use this information to perform internal research on our users’ demographics, interests, and purchase behavior to better understand and serve you.
How We Collect Non-Personal Information
WWU and its third party service providers may collect non-personal information in a variety of ways, including: (i) Browsers, such as your Media Access Control (MAC) address, (ii) Computer Type (Windows or Macintosh), (iii) Screen Resolution, (iv) Operating System Version, (v) Internet Browser Type and Version.
2. How We Use And Share Information
INFORMATION COLLECTED VIA TECHNOLOGY
In an effort to improve the quality of our Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you.
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
While you may disable the usage of cookies through your browser settings, we do not change our practices in response to a “Do Not Track” signal in the HTTP header from your browser or mobile application. We track your activities if you click on advertisements for our services on third-party platforms such as search engines and social networks, and may use analytics to track what you do in response to those advertisements.
PIXEL TAGS, WEB BEACONS, CLEAR GIFs or OTHER SIMILAR TECHNOLOGIES
Pixel tags, web beacons, clear GIFs or other similar technologies may be used in connection with some Website pages and HTML-formatted email messages to, among other things, track the actions of Website users and email recipients, measure the success of WWU marketing campaigns and compile statistics about Website usage and response rates.
Information such as your location and your preferred means of communication is collected when you voluntarily provide this information. Unless combined with personal information, this information does not personally identify you or any other user of the Website.
In order to use some features of the Website and the Services, including without limitation the rental of products from WWU, you must first register with us and create a username and password. During registration, you are also required to give truthful contact and demographic information (including name, email address, mailing address) in accordance with our Terms and Conditions. We use this information to contact you about the products and services on our Site in which you have expressed interest.
"Aggregated Information" is a combination and analysis of information from multiple sources that helps identify or creates trends, benchmarks, summary metrics, or predictive algorithms, provided that we take reasonable steps to prevent a specific individual or the individual’s data from being identified. We may create Aggregated Information from information that other customers choose to share with us, along with Your Personal and Non-Personal Information.
We may use Aggregated Information (i) to deliver, administer, develop and enhance our Website and Services, (ii) to enable general marketing and advertising content about our products and services, and (iii) for other purposes to which You expressly consent.
3. Third-Party Advertisers
Third party advertising companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this Website and other websites in order to provide advertisements about goods and services likely to be of interest to you. These companies typically use a cookie or third party web beacon to collect this information. These third party cookies do not collect personally identifiable information.
4. Third-Party Providers
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
5. Surveys or Contests
We may provide you the opportunity to participate in surveys or contests on our Site. If you participate, we will request certain Personal Information. The requested information typically includes contact information (such as name and shipping address) and demographic information.
We use this information to notify contest winners and award prizes, to monitor Site traffic, or to personalize the Website (in the case of anonymous information collected in surveys) and to send participants an email newsletter. By participating in a survey or contest you submit to that activity’s terms and conditions, including providing us with permission, if required, to share your Personal Information with sponsors of that survey and/or contest.
6. Communication With Us
SPECIAL OFFERS AND UPDATES
We will occasionally send you information on Services, products, special deals, and promotions. You can take advantage of promotions by entering the promotion code provided at the time of checkout. We send newsletters, usually by email.
7. Disclosure of Personal and Non-Personal Information
WE WEAR US PARTNERS
WWU engages in marketing and promotional activities with carefully screened brands, or, “Partners,” which we think will appeal to our user base. We may make our user list available to Partners so that you may receive catalogs, product information, or promotions from our Partners. If you prefer we don’t use your information for partner promotions, please email email@example.com.
From time to time, Partners may also be provided with non-personal information or aggregate information indicating the demographic information of users on our Website, purchase behavior, and opportunities to market to select segments of our customer base indirectly. When we share aggregate user information, we do so in a way that it cannot be linked with a user's Personal Information.
REQUIRED BY LAW
We may disclose Personal Information if we have a good-faith belief that doing so is required by a subpoena or other judicial or administrative order or otherwise required by law or in connection with an actual or proposed corporate transaction or insolvency proceeding involving all or part of the business or asset to which the information pertains. This may include responding to legal requests from jurisdictions outside of the United States, where we have a good faith belief that the response is required by law in that jurisdiction.
TO PROTECT RIGHTS
Additionally, we may disclose Personal Information where we, in good faith, deem it appropriate or necessary to prevent violation of the Terms and Conditions, take precautions against liability; protect the rights, property, or safety of WWU, any individual, or the general public; maintain and protect the security and integrity of our Services or infrastructure; protect ourselves and our Services from fraudulent, abusive, or unlawful uses; investigate and defend ourselves against third-party claims or allegations; or assist government enforcement agencies.
LINKS TO OTHER WEBSITES
Our website currently does not have a mechanism to recognize the various web browser “Do Not Track” signals. In lieu of a browser-based opt-out solution, you can utilize the Network Advertising Initiative approved methods for placement of “opt-out” cookies described here. Our Website and those of our third party advertisers or other vendors are configured to read and honor these opt-out cookies, so long as they are present on your computer. (If you delete all cookies, you will need to reset your opt-out cookies.) Specific instructions on how to do so are available here. However, please be aware that we do not control these opt-out processes.
We implement security measures designed to protect Your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
However, these measures do not guarantee that your information will not be accessed, misused, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that You understand and agree to assume these risks.
If we learn of a security breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Services or the Website or by providing Personal Information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Services.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).
CHANGE OF OWNERSHIP
We will retain Your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required or allowed by law.
STATE PRIVACY LAWS
For California & Vermont residents: we will not share information we collect about You with affiliates or third parties, except as required or permitted by Your state’s law.
If you are a resident of the state of California, California’s “Shine the Light” law permits you to request information regarding the disclosure of your Personal Information by us to a third party for the third party's direct marketing purposes. To make such a request, please send an email to firstname.lastname@example.org.
The Children’s Online Privacy Protection Act (“COPPA”) protects the online privacy of children under 13 years of age. WWU and the Website are not directed toward individuals under the age of eighteen (18), and we request that such individuals do not provide Personal Information through our Website. Additionally, we do not knowingly collect or maintain Personal Information from anyone under the age of 18, unless or except as permitted by law. If we learn that Personal Information has been collected from a user under 18 years of age on or through the Website, then we will take the appropriate steps to cause this information to be deleted. If you are the parent or legal guardian of a child under 18 who has registered on the Website or you believe has otherwise provided Personal Information to We Wear Us, please contact WWU at email@example.com to have that child’s account terminated and information deleted.